One of the biggest challenges facing businesses today is finding ways to make both themselves and their products stand out in the digital marketplace. By 2016, according to Forrester Research Inc., Americans alone will spend more than $320 billion making online purchases, so taking measures to build a stronger web presence and boost visibility is a must. While there are many ways to do that, posting content on the top social media sites is always a good idea. A strong social media presence can help businesses establish their brand, engage customers, bolster search engine rankings, and, consequently, build a larger, and more loyal, customer base.

One of the top social media sites businesses should focus on, simply because of how big it has become, is Facebook. Statistics compiled by Statistic Brain show that the site has more than 1.4 billion worldwide users. On top of that, the average person spends more than 15 and a half hours on Facebook every month. So working to build a Facebook page that does well to respond to comments and questions and regularly post interesting or entertaining content can be highly beneficial for growing businesses.

In addition, one of the best social media sites for companies looking to attract new customers is Twitter. There are more than 190 Tweets shared on the average day, and lots of shoppers will check out a business’ Twitter feed before making a purchase. Plus, similar to Facebook, they might ask questions and give feedback on Twitter. Responding to it and creating a highly unique account that people will want to follow for more than product information can be quite beneficial.

After Facebook and Twitter, the next top social media sites are up for debate, and there are many to choose from. Since uploading videos is a good way for businesses to literally give themselves a face and showoff their creativity, using YouTube can be quite beneficial. YouTube has more than 490 million unique visitors every month, so posting cool or informational videos is a great way for businesses to get themselves seen.

Though owners and managers might find it tough to find time every day to focus on those three sites, there are other social media apps that they should also consider using. Flickr, Tumblr, and Google Plus all have lots of users, and Instagram is one of the fastest growing social media apps in the world. Plus, social bookmark service sites can also be beneficial. Working to establish a strong presence on a number of different sites, in addition to the top three, can be quite beneficial for businesses looking to grow.